Trye distribution · Wholesale · 21 days

Trye Distributor Execution System Automating 70% of operations in 21 days

Replaced a fully people-dependent intake-to-dispatch workflow with a structured execution system that runs without human follow-up.

MakeSupabaseClickUpWhatsApp APIGoogle SheetsSlackCustom logic layer

Problem and outcome

The problem

Operations ran entirely on people — and people don't scale.

A regional trye distributor was running every order, replacement and dispatch as a manual handoff. WhatsApp messages, spreadsheet updates, phone calls. Every step depended on someone remembering to do the next thing. Lost orders, repeated calls, late dispatches — and the team couldn't grow.

The outcome

A self-running system that captures, decides, executes and tracks.

Nexlyn built a structured execution layer that ingests orders the moment they arrive, applies the routing logic, creates the right tasks on the right people, and tracks every shipment with zero manual coordination. Shipped in 21 days. 70% of the team's previous coordination work disappeared.

Inside the system

The deployed system, on screen.

trye-distributor-execution-system · live workspace
Trye Distributor Execution System — system screenshot
What this showsThe operations dashboard — every order's state visible from intake to dispatch, with exceptions routed to a human queue and a daily owner digest.
What we built

Six components. One system.

Every transformation project follows the same Nexlyn execution-layer architecture: capture → decide → execute → log.

01
Order intake automation
WhatsApp / form / phone capture → normalised into a single intake feed
02
Decision layer
Routing logic decides warehouse, SKU availability, dispatch slot — automatically
03
Task creation
Tasks created for the right role (warehouse / dispatch / sales) with deadlines
04
Real-time tracking
Every order's state visible in one dashboard — no Slack, no calls
05
Exception handling
Stock-outs, escalations and customer changes routed to a human queue
06
Daily exec digest
Owner gets one summary email per day — no log-in needed
Measured outcome

The numbers from the deployed system.

Pulled from the live instance after go-live — not pitch math.

70%
Manual work removed
21
Days to ship
0
Coordination calls / day
100%
Order traceability
How it works

From inbound event to executed action.

The execution layer that makes the system run end-to-end.

Intake
WhatsApp · form · phone
Normalise
One intake feed
Decide
Routing logic
Tasks
Warehouse · dispatch
Track
Real-time dashboard
Digest
Daily owner email

The result

A team that previously needed three people just to coordinate orders now runs the same volume with one person reviewing exceptions. The owner sees a clean daily digest instead of a phone full of WhatsApp pings.

Want a transformation project like Trye Distributor Execution System?

We design and deploy systems like this in days to weeks. Owned by you. Built on your existing stack.