Legal & professional services · 3 weeks

Attio CRM & Success Pipeline A CRM that runs Customer Success for a consulting agency

A production-ready CRM and Customer Success pipeline built in Attio to manage legal and professional services clients — with automated workflows, health tracking and full lifecycle visibility.

AttioZapierMakeSlackGmailGoogle CalendarEnrichment API

Problem and outcome

The problem

A growing legal client roster with no structured CRM.

Nexlyn works with law firms and legal operations teams including Clark Hill PLC, Goldberg Segalla LLP and Weissman PC. As the roster grew there was no single source of truth for contacts, no visibility into onboarding progress and no health tracking across accounts — churn risk was identified only when clients were already leaving. Follow-up reminders lived in email and went cold.

The outcome

Every relationship tracked, every risk flagged, every renewal scheduled.

Two CRM objects, a 6-stage Customer Success pipeline with a 6-stage onboarding sub-pipeline, 8 automated workflows and 3 email sequences. Health dropping to Risk fires a Slack alert and a 3-day task instantly. Renewals surface 30 days early with ARR visible. All email and calendar interactions log automatically — zero manual entry.

Inside the system

The deployed system, on screen.

attio-crm-customer-success · live workspace
Attio CRM & Success Pipeline — system screenshot
What this showsThe live Attio workspace — the Customer Success list with CSM stage, health, connection strength and ARR rolled up per firm, plus a real-time risk alert.
What we built

Six components. One system.

Every transformation project follows the same Nexlyn execution-layer architecture: capture → decide → execute → log.

01
People + Companies objects
Domain-based deduplication, auto-enrichment and two-way links — one canonical record per firm
02
6-stage CS pipeline
In Trial → Onboarding → Steady → Expansion → Renewal → Churned, each with its own automation
03
Onboarding sub-pipeline
6 tracked stages from Sales Handover to Onboarded — nothing skipped, every client consistent
04
8 automated workflows
Kickoff tasks, auto-enrichment, health alerts, re-engagement, renewals, expansion, churn detection, handover
05
3 email sequences
Onboarding (Day 1/3/7), expansion outreach (Day 1/5/12) and re-engagement (Day 1/7/14)
06
Health monitoring engine
Zapier watches the Health field — Risk triggers a Slack alert, 3-day task and timestamped note in real time
Measured outcome

The numbers from the deployed system.

Pulled from the live instance after go-live — not pitch math.

2
CRM objects built
6+6
Pipeline stages · main + sub
8
Automated workflows
3
Email sequences running
How it works

From inbound event to executed action.

The execution layer that makes the system run end-to-end.

Sync
Gmail · Calendar
Enrich
LinkedIn · company
Stage
6-stage CS pipeline
Automate
8 workflows
Alert
Slack risk alerts
Report
Sheets exports

The result

The agency now operates on a structured, automated CRM that tracks every client relationship, flags risk proactively and runs onboarding and expansion workflows without manual coordination. No client reaches a renewal window without a touchpoint already scheduled — and no CSM manually starts an onboarding again.

"Health = Risk now triggers a Slack alert and a 3-day task instantly. Previously risk was discovered only when clients complained."

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